Think Adoption First: Creating Strategic Teams and Processes to Achieve Pricing and Promotions Excellence at PetSmart

The largest pet specialty retailer in North America. Dedicated to its vision of becoming the trusted partner to pet parents and pets in every moment of their lives, PetSmart began collaborating with Revionics to create a more strategic, data-driven approach to its pricing. The retailer adopted Revionics Price and Promotion Suites, along with strong training and process improvements, to enhance its promotions, track the effectiveness of these programs and create a better overall experience for its customers.