Drogaria Araujo Delivers Significant Gross Margin and Cash Flow to Fuel Store Growth

Drogaria Araujo, a Brazilian drugstore chain with more than 200 stores and the market leader in the state of Minas Gerais, leverages Revionics Price Optimization, Key Value Item Analysis, Store Zone Clustering and Market Basket Analysis to provide more targeted, relevant pricing for customers while delivering a significant gross margin increase and providing cash flow to fuel store growth.