Super Pricing and Markdown: Two Banners, Two Strategies, Unified Success for Delhaize America

One of the U.S.’ largest supermarket operators and a Revionics customer for more than two years. Two of this retailer’s banners – Food Lion & Hannaford – each have a distinct identify and brand image. The company adopted Revionics Price and Markdown Suites to drive a shift towards a more customer-focused pricing strategy while aligning to each banner’s unique identity. Leveraging these solutions, Delhaize America has also enhanced visibility into business performance and increased store traffic.