A Thing of Beauty: Sally Beauty Supply Enhances and Streamlines Customer-Focused Pricing and Processes

Sally Beauty, the world’s largest retailer of professional beauty supplies with more than 5000 stores worldwide, has used Revionics Price Suite since 2015 to deliver more shopper-centric pricing while driving significant, measurable margin impact. In addition, the team at Sally Beauty has streamlined processes across the entire merchandising cycle, freeing up additional merchant time to focus on their core strategic responsibilities.  Today Sally Beauty sets demand-based prices by category with pricing down to the store level.