Velocity of Change: Total Pricing Transformation in a Data-Driven Digital Retailer

Shop Direct is the UK’s largest integrated pureplay digital retailer and financial services provider and has an ambition to become the number one destination for shoppers who value credit. Improved data and technology plays a key role in enabling their ambition and they have heavily invested in improving their pricing capabilities over the last few years. Hear how the pricing and merchant team have done best-in-class planning, communications, change management and rollouts as they implement Revionics price and promotion optimization to achieve their strategic goals.

About the Speakers

Steve Geraghty Shop Direct

Senior Pricing Manager l Shop Direct

Steve has worked at Shop Direct since graduating with an MSc in Operational Research in 2004. Over the last 10 years, he has led a number of data analytical teams in the customer, marketing and product departments. He currently leads a team of pricing managers as they build enhanced capability at Shop Direct using data, analytics, and technology.

John Whitehead, Shop Direct

Product Owner for Price and Promotions l Shop Direct

John has over 12 years of Merchandising experience at Shop Direct, the UK’s second largest pureplay department store. For the last 3 years, he has sharpened the pricing strategy in a highly competitive digital market and led the business implementation of the Revionics software.