Taking a Strategic View of the Case for Markdown Optimization

Far from being just a necessary evil, an effectively managed product exit strategy can create an opportunity to maintain compelling margins for the business. While achieving desired inventory objectives. Learn how to create and promote a business case for markdown optimization. We will also show you the results you can achieve by applying it in your business and recent enhancements that solve for real-world markdown challenges.

About the Speakers


Director of Pricing | Tractor Supply Company

Bryan is currently the Director of Pricing at Tractor Supply Company, with responsibilities including Price Optimization and Analysis, Competitive Price Intelligence and Strategy, and Pricing Execution. He began his career at TSC in 2011 as Pricing Analyst at the vanguard of everyday price optimization and led the implementation of Base Price Optimization for two divisions within TSC. When TSC accelerated the rollout of Markdown Optimization in 2015, Bryan assumed the role of Manager of Pricing primarily responsible for leading the rollout of Markdown Optimization. Today, Bryan is leveraging his previous experience of analyst and manager as department head responsible for the overall pricing function at TSC.

Senior Director, Head of Product Management | Revionics

Diana has over 16 years of experience working closely with leading retailers to design solutions that help drive revenue and enhance the user experience. As Head of Product Management, Diana leads a team of seasoned professionals responsible for building world-class solutions and compelling roadmaps designed to address challenging market conditions and changes in the retail landscape. 

Customer Success Director | Revionics

Adam Rutledge is the Director of Customer Success at Revionics supporting North American customers.  He has over 18 years of experience in retail across industry, consulting and technology.  He previously has worked for SAS Institute, Capgemini and JustEnough supporting client transformations on a global scale.