Stop the Insanity: How Retail Innovators Get Clear Insights into Which Promotions Work – and Which Don’t

Recent global research found that 69% of shoppers report receiving promotions on items for which they would have paid full price* – an astonishing source of margin leakage at a time when every precious retail dollar is more important than ever. Join this interactive panel where retailers from the pharmacy industry describe how they are applying Promotion Performance Analysis to get detailed insights into which of their promotions they should double-down on, and which they can stop wasting time and money in. You’ll learn how machine-learning science that breaks down every component, vehicle, and cross-item effects off all your promotions and then intuitively visualizing them.

*Source: Indiscriminate Promotions Cost Retailers, a Forrester Consulting study commissioned by Revionics, May 2018

About the Panelists:

ANNA KOCKEN
Pricing Analyst | Apotek Hjärtat

With more than 6 years of experience in finance and pricing, Anna has served as Pricing Analyst/Strategist at Apotek Hjärtat since 2017, where she has been implementing Revionics’ optimization solutions.  Her prior experience includes Revenue Manager at SAS (Scandinavian Airlines), Junior Equity Analyst at Wasatch Advisors and Credit Analyst – Investment Financing at DNB.  She holds a Bachelor’s Degree in Finance from the University of Utah.

LETICIA SILVEIRA
Market Intelligence & Promotions Coordinator | Drogaria Araujo

Leticia Silveira is the Market Intelligence and Promotions coordinator at Drogaria Araujo. After 5 years of experience in management consulting in the retail market, Leticia was hired to manage commercial KPIs at Araujo, where later she assumed her position as coordinator with the challenge of making promotions more profitable and ensuring they are a well-planned revenue tool. Leticia has a graduate degree in Business and is currently doing her masters in Marketing Management. 

ADITYA RASTOGI
Managing Director, Global Strategic Consulting | Revionics

Aditya has over 17 years of experience in retail analytics, lifecycle price optimization, and merchandise operations across a variety of retail verticals and regions. As the Managing Director of Global Strategic Consulting, Aditya is responsible for helping retailers across the world drive business insights using analytics and machine learning to define their retail strategy and integrate analytics into their business processes. Aditya has an MS in Industrial Engineering and an MBA in Finance.