Scalpel, Please: Leveraging Revionics Price Optimization with Surgical Precision

Having used Revionics Price Optimization for over 10 years, Holiday Station Stores has already gathered the low-hanging fruit in pricing. 

With the demands of the customer and market changing rapidly, they have responded to these dynamics by using Revionics’ advanced filtering, competitive elasticity, and analytical insights. Targeting different competitors at the zone and sub-zone level with surgical precision, identifying opportunities to convert C-store fuel customers to foot traffic. With carefully crafted offers on certain highly elastic items while harvesting margins and revenue dollars elsewhere. 

Learn about the creative ways a lean pricing team explores advanced Revionics functionality to deliver high-impact strategies that intelligently shape – rather than just react to – the competitive landscape.

About the Speakers

SLAVA GENDLIN
Pricing Manager, Holiday StationStores

With nearly 14 years of experience in retail pricing, Slava has an extensive track record ranging from pricing, procurement, category management, and logistics. At Holiday, he collaborates with the merchant teams to drive home price strategy and uses price optimization to implement highly targeted pricing against competitors by zone. He holds a B.S. in Marketing from St. Cloud State University.

 

ADAM RUTLEDGE
Customer Success Director | Revionics

Adam Rutledge is the Director Customer Success at Revionics supporting North American customers.  He has over 18 years of experience in retail across industry, consulting and technology.  He previously has worked for SAS Institute, Capgemini and JustEnough supporting client transformations on a global scale.