Moving at Millennial Velocity: Gaining a Retail Competitive Edge

As Millennials continue to get better jobs and pay off college debt, they are gaining more purchasing power.  Millennial shoppers are expected to spend $1.4 trillion in 2020, with $600 billion spent in the U.S. alone.*

With this high-velocity demographic, how do innovative retailers keep their pricing and promotion strategies on pace with Millennial consumers? Equally important, how should retailers culturally structure their workplace to optimize the productivity of their generationally diverse teams?

Before answering these questions, it’s important to understand the different generational VIEWS (Values, Interests, Environments and Work-life balance). Get the breakdown from a renowned expert on marketing to and managing Millennials.

*Source: https://www.lexingtonlaw.com/blog/credit-cards/millennial-spending-habits.html

About the Speaker

TREVOR GORMLEY
Founder | Millennial View

Trevor Gormley is the founder of the Millennial View, a consulting firm dedicated to helping companies effectively integrate their current operations with new strategies to better fit the incoming generation of workers and consumers. After leaving UBS, Trevor was a Managing Partner at SentryStone Capital, a long/short quantitative hedge fund based out of Nashville.

Trevor has frequently appeared on CNBC’s Closing Bell to discuss market growth strategies and consumer market sentiment for companies like Apple, Tesla, and IBM. Trevor is also a contributor to BecomingHuman and Data-Driven Investor.