Transformational Success: MGM Resorts Bets and Wins with Price Optimization

A global hospitality and entertainment company and a Revionics customer for more than three years. With more than 150 retail outlets throughout its properties, MGM needed a pricing solution that factored various pricing scenarios for particular types of properties, consumers, events, wants and needs. Revionics Price Suite enables them to provide highly-targeted price recommendations, along with what-if scenario analysis to demonstrate the impact of recommended price changes. Today the pricing team is a valued, strategic partner to the merchandisers. The pricing team reached a breakeven with the technology investment within months, exceeding the original projected ROI by 3x. The team is now piloting the Markdown Suite in fashion merchandise.


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