Prescription for Predictable Sales and Margins: For Farmacorp, Revionics Price Optimization is Just What the Doctor Ordered

A Bolivian pharmacy and consumer goods chain. Farmacorp continually seeks to deliver growth and innovation in a market that is rapidly embracing technology. To support this growth, they chose Revionics Price Suite in 2014 for its cloud-based approach with powerful science-driven analytics. Using Revionics, the pricing teams are better aligned with Farmacorp’s business units in pharmacy, convenience and private-label. The results were powerful – Farmacorp achieved profit and revenue targets including double-digit year-over-year revenue growth while meeting profit targets. Their price infrastructure is ready to rapidly scale up with 30 new store openings planned in the next 18 months.

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