DICK’S Sporting Goods’ Price Optimization Play Book

A Fortune 500 leader in the sporting goods and retail industries. Dick’s partnered with Revionics beginning in 2011 to enhance their pricing disciplines, leveraging Revionics’ Price and Markdown Suites along with its Analytics Services. Dick’s rolled out the solutions across a broad array of hardlines and apparel categories over time, which have enabled more surgical, data-driven pricing decisions and are a key component of Dick’s strategic initiatives to drive improved gross margins.


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