Walking the Tightrope: Balancing Pricing Execution with Optimal Financial Performance

Craig Dubose, Sr. Director, Product Management, Product Management, Revionics
Kausik Kannan, Product Manager of Retail Performance Intelligence & Analytics, Revionics
Luis Lopez, Sr. Price Strategist, Implementation, Revionics

Implementing price changes is significantly more complex than just exporting prices out of Revionics. Multiple constraints on tools, associates, and customers drive adoption decisions. With the new Export Opportunity dashboard, there is now a mechanism for informed, data-driven decision-making when it comes to exporting prices. This new strategic analytics tool enables users to answer important questions such as: “What is the financial impact of the price change recommendations I am not taking? How much additional revenue will be generated by taking more price changes? What is the opportunity cost of declining high-ranked items? At what point does the increase in revenue begin to diminish as I take more price changes?” Join this session and learn the answers to these questions and more!


About the Speakers

Craig Dubose, Sr. Director, Product Management, Product Management, Revionics

Craig DuBose has more than 20 years of experience in price management. He has implemented optimization on more than 40,000 store locations and is currently the Product Manager for the Base Pricing and Competitive Intelligence suite of Revionics solutions.

Kausik Kannan, Product Manager of Retail Performance Intelligence & Analytics, Revionics

Kausik Kannan brings a wealth of experience in building software solutions primarily around business analysis, product management, and solution consulting.

Luis Lopez, Sr. Price Strategist, Implementation, Revionics

Luis Lopez has 22 years of retail experience, including store operations, merchandising, pricing, promotions, and retail product management. He currently works as a pricing strategist to implement Revionics solutions primarily in the Latin America markets.