Race to the Future: Market-Leading Transformations at Shop Direct

Sam Perkins, Group Merchandising Director, Shop Direct

Retailers worldwide face an environment of wrenching change, and the pace at which retailers must innovate or be left behind continues to accelerate. In response to rapidly changing customer needs and an increasingly interconnected business landscape, Shop Direct is charting a path to sustainable success with strategic transformations across the company. This approach enables the organization to increase its ability to implement and drive change and facilitate ongoing agility in change management. Learn about how Shop Direct has defined and driven these dramatic transformations, including its approach to pricing using Revionics, and hear about its bold people/process/culture plans for the coming year.


About the Speakers

Sam Perkins, Group Merchandising Director, Shop Direct

Sam joined Shop Direct as group merchandising director in 2015 with responsibility for merchandising, price and promotions across ranges spanning fashion to electrical.

Sam began his career with PepsiCo and prior to Shop Direct spent seven years at Tesco in a variety of commercial roles including board member for commercial at One Stop and Telecoms commercial and marketing director.

Shop Direct is the UK’s second largest pureplay online retailer, with annual sales of £1.86 billion. Digital department store brands include the £1bn-plus Very.co.uk and brands receive 1.2 million daily website visits with mobile transactions making up 68% of online sales.