Price Elasticity in Low-Frequency Formats: Does It Still Work?

Jeff Moore, Chief Science Officer, Revionics
In DIY, home electronics or cash-and-carry businesses, where purchase frequency is inherently lower than in fast-moving consumer goods, what Revionics algorithms make price elasticity still applicable? How can you leverage the science effectively to overcome the limitations of limited purchase behavior observations to still understand elasticity effectively?


About the Speaker

Jeff Moore, Chief Science Officer, Revionics

Jeff Moore has more than 15 years of research, demand modeling and forecasting science experience. Prior to joining Revionics he was the lead Architect of Demand Management Science at SAP and a researcher and systems engineer at pricing pioneer Khimetrics.