Shoppers Bust Myths About Price and Value

George Lawrie, Vice President and Principal Analyst, Forrester

Oscar Wilde wrote that a cynic knows the price of everything and the value of nothing, but our survey of 1250 shoppers in Europe, North and Latin America shows that they share a sophisticated understanding of the relationship between convenience and price. About four fifths of shoppers associate prices based on data science with fairness. Join this session to hear more fascinating details including:

  1. How long shoppers will wait for the right price
  2. Which items shoppers expect to be cheaper online than in the store
  3. How much “free shipping” really matters
  4. The five  types of in-store promotion most likely to attract shoppers

About the Speaker

George Lawrie, Vice President, Principal Analyst, Forrester

George serves Application Development & Delivery Professionals delivering research and advice on applications and services to help retailers and consumer goods brands capitalize on digital disruption. George has a Master’s degree in Operations Research from the University of Warwick. Before joining Forrester, worked for more than ten years in Big 5 consulting implementing collaborative planning, forecasting, and pricing applications.