Markdown Fashion and Seasonal Merchandise: Ready for Prime Time

Sue Dale, VP of Pricing Strategy, Revionics
Diana Mitten, Sr. Director of Product Management, Revionics

Fashion retailers and seasonal buyers place major bets several times a year on collections, styles or trends, yet quality issues, late shipments, unexpected weather, currency fluctuations and omni-channel consumer journeys all disrupt the plan. In the end, markdowns are the best method to recoup capital, achieve sell-through and drive margins – but the historical methods created for yesterday’s retail are not adequate for today. Learn how Revionics Markdown Optimization for Short-Life Products proactively identifies the right markdown candidates and suggests marks and cadences at the channel, zone or store level.


About the Speakers

Sue Dale, VP of Pricing Strategy, Revionics

With more than 7 years’ experience leading Revionics Pricing Strategy team and assisting our clients in their price optimization journey, Sue has had the opportunity to work closely with our retailers to position their companies for achieving desired business objectives and attaining high adoption. This experience spans all retail verticals across our lifecycle price optimization suite with a focus in specialty retailers.

Diana Mitten, Sr. Director of Product Management, Revionics

Diana is responsible for guiding the design of Revionics Promotion Optimization. She has more than 10 years of experience in product management