Leveraging Competitive Data in a Changing Competitive Landscape

Robert Croce, Pricing Strategist, Revionics
Gabriel Richard, Pricing Strategist, Revionics

With rapidly growing inroads from discounters in markets worldwide, competitive data takes on more importance than ever. How do you bring brick-and-mortar and online competitive data into the various phases of your pricing lifecycle? How do you balance visibility and actionability? How do you capture and use it most effectively?