Dynamic Pricing: Separating Fact From Fiction

Evan Barlow, Director, Pricing and Business Solutions, Revionics
Bukky Adededji, Price Strategist, Revionics
Anastasia Laska, Vice President Marketing EMEA, Revionics

Why is Dynamic Pricing such a controversial concept? Under pressure to reinvent themselves, many retailers, especially in Europe, are experimenting with more agile pricing approaches. In the effort to reflect on this retail trend, media and analysts often abuse the term “dynamic pricing” – so, we have set out to clarify what it is and what it is not. Time of day pricing? Sandwiches and salads? Changing prices online? Matching competition in real time? To explode the myths and to discover the real value of Dynamic Pricing, join this session!


About the Speakers

Anastasia Laska, Vice President Marketing EMEA

Anastasia Laska has over 18 years retail and FMCG/durable goods experience in marketing, branding, and product management. Before joining Revionics, Anastasia served as the Global Director of Marketing for Metro Cash and Carry where she led branding and communication, CRM, pricing, market research, target groups management, e-marketing and e-commerce.

Evan Barlow, Director, Pricing and Business Solutions, Revionics

Evan Barlow is EMEA Director of Science and Services with 18 years of experience in Retail Price and Promotion optimization, having honed his skills in industry, consulting and software in Europe and North America.