Driving Strategic Transformation:  Comprehensive Vision and Execution for Price Leadership at METRO Cash & Carry Ukraine

Founded in 2003, METRO Cash & Carry Ukraine manages 25 wholesale centers across the country, generating €491 million in sales in the most recent fiscal year.  Former METRO Ukraine CEO Martin Schumacher, a fourth-generation veteran of the food business including executive roles at A&P in North America, PepsiCo, and AlixPartners, has helped lead a comprehensive transformation since joining METRO in 2013. While expanding beyond its traditional B2B markets to engage more B2C customers, the METRO Ukraine team has taken a price leadership position in the market, re-focused its product mix, and updated its communications, merchandising and technology strategies.  As execution of the new vision continues, the company is already driving measurable impact through growth in both revenues and profits. Martin describes their remarkable path to transformation, including implementation of Revionics price optimization, and describes how the organization is using margin investments to strategically drive top-line growth.

About the Speaker

Martin Schumacher has held the position of CEO at METRO Cash & Carry Ukraine since January 2015. Martin joined METRO Cash & Carry Ukraine as a Commercial Director in July, 2013. In that role he was responsible for marketing, supply chain, and the buying and merchandising strategy for MCC Ukraine.

Martin has brought extensive experience to his role at METRO Ukraine. From 2009 to 2013, he worked at AlixPartners LLP, a global turnaround and restructuring firm, as a member of the firm’s retail practice. During that time, he held several interim management roles, including Commercial Director at BI-LO Supermarkets in Greenville, South Carolina and Operations Director at MAKRO Cash & Carry, UK.

Prior to AlixPartners LLP, Martin held senior executive positions at the Pepsi Bottling Group in New York and The Great Atlantic & Pacific Tea Co. (A&P), a leading US grocery retail chain. Earlier in his career, Martin worked for a family-owned food wholesale and distribution company in Germany. Martin holds an M.B.A. degree from the University of Fribourg (Switzerland). He is a citizen of Germany and the US.


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