Driving Strategic Pricing Transformation at Ahold USA: Galvanizing for Change

Before the Ahold-Delhaize merger, Delhaize America was an innovative user of Revionics Price and Markdown Optimization. Learn how Ahold USA has since driven successful implementations of Revionics Price Optimization across four banners in just 7 months, leveraging multiple areas of expertise from within and outside the organization, to deliver excellence in pricing, implementation and business results. Panelists will share their perspectives on how to structure for rapid, successful adoption, create a well-designed pricing team, and build in impact-focused measurements.

About the Speakers

Director of Pricing and Promotion Services
Retail Business Services

Dan Harriman supports the brands of Ahold Delhaize as part of the Retail Business Services company. He is a certified pricing professional with 22 years of retail grocery experience including 12 in strategic pricing, systems, and portfolio management.

Price Strategy Manager
Stop & Shop

Casey Connors is the Pricing Strategy Manager for Stop & Shop Supermarket company. She led the implementation of Revionics Base Price Optimization across the 4 Ahold USA brands. She has 30 years’ experience in retail pricing, ten of those in grocery pricing.

Managing Director
Thomas E. Schmitt & Company

Tom is a CPA/CITP, CISA, CGMA and has been the Managing Director of Thomas E Schmitt & Company, LLC since 2004. His company has worked across multiple retail channels and concentrates in the areas of merchandising strategy & tactics, systems implementation, and business process planning & transformation. Prior to forming his company, he spent more than twenty years serving in various capacities with Giant Food, Inc. & Ahold USA after departing from Deloitte, Haskins & Sells as a Sr. Staff Accountant. Tom also has an MS in Information Systems.

Vice President Global Delivery

Sheri Raznick, VP of Global Delivery, Revionics
Sheri Raznick has more than 30 years in all aspect of retail operations including Store Operations, Merchandising, Distribution and IT. She has been with Revionics for seven years and now leads Revionics’ Global Delivery group, responsible for ensuring successful implementations.



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