Crafting Promotion Strategies in the Fast-changing Travel Stop and Convenience Store Sector

Patrice Low, Strategic Pricing Manager, Love’s Country Stores and Travel Stops
Stacie Nguyen, PMP®, Supply Chain Analyst, Love’s Travel Stops
Stewart Shelden, Pricing Analyst, Love’s Travel Stops
Ken Cline, Senior Pricing Strategist, Revionics

In the world of the travel stop/convenience store format, promotions play a unique role.  Learn about the evolving role of strategic promotions in Love’s changing market and the business goals that led them to evaluate and select Promotion Optimization.  The Love’s Pricing Team will walk you through the promotion solution selection process, the hands-on experience of workflow mapping processes and data file creation and testing.  They’ll also describe future state mapping and the extensive change management planning and rollout that accompany the Love’s Promotion Optimization implementation.


About the Speakers

Patrice Low, Strategic Pricing Manager, Love’s Country Stores and Travel Stops

With more than 10 years of strategic pricing and business analyst background, including 6 years at Love’s Travel Stops, Patrice brings a wealth of analytical, process flow and leadership skills to her role. She holds a B.S. from the University of Central Oklahoma.

Stacie Nguyen, PMP®, Supply Chain Analyst, Love’s Travel Stops
Stacie joined Love’s Travel Stops and Country Stores in February of 2015 after she graduated with her Masters of International Business with a specialization in Project Management from Hult Internationa
l Business School in San Francisco, CA. As a young professional in supply chain management and a passion for project management, she has utilized both skills to help build the end-to-end business architecture for the promotion optimization integration.

Stewart Shelden, Pricing Analyst, Love’s Travel Stops

Stewart Shelden began his tenure at Love’s supporting the implementation of Revionics’ Base Price Optimization Module. As a Pricing Analyst he is responsible for the continual optimization of Love’s base retails as well as pioneering Love’s zone pricing initiatives and supporting the implementation and adoption of Revionics’ Promotion Optimization Module.

Ken Cline, Senior Pricing Strategist, Revionics

Stewart Shelden began his tenure at Love’s supporting the implementation of Revionics’ Base Price Optimization Module. As a Pricing Analyst he is responsible for the continual optimization of Love’s base retails as well as pioneering Love’s zone pricing initiatives and supporting the implementation and adoption of Revionics’ Promotion Optimization Module.