Convergence and Divergence: Where Retailer and Shopper Perceptions Align – and Diverge

Be the very first to hear results from the newest Revionics-commissioned global survey conducted by Forrester Consulting. The results reveal areas of strong correlation – such as the importance of data science and AI in setting fair prices – and some startling disconnects. This not-yet-published study spotlights significant gaps between shopper preferences and retailer beliefs in the areas of how patient shoppers are in waiting for better prices, how tolerant shoppers are of frequent price updates, the importance of price matching and how effective retailers are at identifying shoppers who would pay full price versus responding only to promotional offers, among other key areas. Learn about current and future retail trends and how the survey results reveal how retailers must evolve their price and promotion practices in order to meet shoppers’ expectation and remain relevant in a fast-changing landscape.

About the Speaker

Vice President and Principal Analyst
Forrester Research

Brendan is an authority on technology developments that affect both online and offline commerce industries, as well as vendors that help deliver today’s leading strategies and tactics in digital excellence.

Brendan covers consumer-oriented, cross-vertical topics as eCommerce trends, personalization, omnichannel, customer experience management best practices, engagement strategies, and conversion optimization. Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.


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