After the Hype: Taking the Long View of Price Optimization

When MGM Resorts International first implemented Revionics Price Optimization, the pricing team delivered some eye-popping results with dramatic ROI in a short period of time. As the organization matured and progressed on the price optimization journey, the impact delivered was more subtle but the team became more sophisticated in their optimization practices. Patti takes us through best practices and lessons learned in the journey to date, from the initial high-impact results in 2015-2016 to the longer-term steady gains of subsequent periods. Based on the team’s highly visible success, Patti will also describe how the organization is taking a much more strategic view of pricing company-wide today and in the future.

About the Speaker

PATTI HEISER
Senior Manager, Planning, Pricing, and Analytics
MGM Resorts Retail
 

 Resorts Retail. She has more than 28 years of retail experience that spans planning, allocations, buying and operations. Prior to MGM Resorts, Patti worked at Dick’s Sporting Goods, GNC Inc. and American Eagle Outfitters.



 

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