A Fresh Perspective: Using Revionics’ New Bundling Functionality to Improve Pricing and Reduce Shrink

Dave Auger, Manager, Pricing Strategy, Ahold USA
Jason Cahill, Senior Manager, Pricing Strategy, Revionics

Fresh assortment is one of the most compelling categories to drive shoppers and shape their image of your brand. But pricing these with an eye on cost, a consideration of shrink, and keeping proper financial and inventory accounting has always been a significant challenge. Come and learn how Ahold has teamed with Revionics to apply new Revionics bundling capabilities to overcome these obstacles. You’ll also learn how these new bundling capabilities can be applied to other highly competitive and service-oriented segments such as DIY and consumer electronics.


About the Speakers

Dave Auger, Manager, Pricing Strategy, Ahold USA

 Dave Auger is currently the Manager of Pricing Strategy at AholdUSA and has been wired into the grocery industry for 24 years.  His career has taken him on a journey from Operations to various Merchandising Support, Supply Chain, IT, and Pricing roles.  Oddly, he enjoys the high energy, craziness, and stress of the retail life but makes it a priority to keep things light at work with his fellow associates. He stays active by teaching as an Adjunct Professor at Central Penn College, where he has taught Accounting and Business for 9 years…  He takes great delight in staying exhausted by chasing his 3 kids around!

Jason Cahill, Senior Manager, Pricing Strategy, Revionics

Jason has been working with and implementing Price Optimization software for 10 years. Prior to Revionics, Jason worked at a consulting firm before joining Khimetrics.